Making Magic!

Shooting Food is an Art

Creating dazzling visuals requires a team with years of lighting expertise and dramatic ideas.  Broadcast quality food commercials are typically done in a studio where each shot is designed to maximize value of the imagery and deliver results.

With budgets from small to bigger, the ABC’s for a full service video production can range from:

  • A)  A plan on paper… to a storyboard,
  • B) Production teams on location shooting 2-20 dishes exemplifying extreme focus.
  • C) Crafting state of the art video content frame by frame to find that sweet spot assures that the attention to detail during the shoot does not become an editing problem that is fixed in post.

Getting a distinctive, unparalleled video is not achieved thru luck.  It requires dynamic content that elevates your business above the competition by a production team with multiple video campaigns under the belt, efficient execution, hard work, and passion.  Of course, the payoff on these shoots is when the food tastes as incredible as the commercial!

May 5, 2019 / 175 Comments /  

Its always fun to work on location!

The Best Team for Adventure Videos

Finding a video production team who works well under pressure and goes the distance to capture the experience, requires knowledge of the terrain, destination and client goals.   Adventure videos are an opportunity to break out all the toys and capture incredible footage while enjoying the beauty of the islands.

With many tours offered by Kauai ATV, our goal was to hit them all at the right time of day with the best camera and angles.   Being a stealth production team, our gear for land, water and air must be readily available and safe.  Daily operations of our clients interfere with the shoot when the production team has a full itinerary of their own and needs to stay on time and on schedule.  To avoid possible client complaints and lost revenue while filming, Kauai ATV provided a crash course in their tours, vistas and vehicles.

When preparing budgets for a video shoot like this, the client not only has the production investment, as well as the cost of operations should there be delays or other challenges.  We were grateful for Kauai ATV’s staff, and friends who understood that creating a commercial that brings the client’s message to life requires one more take before it’s a wrap 🙂

January 1, 2019 / 1 Comment /  

Budget Time!

The New Year is in full swing and it’s budget time! Budget time always creates an exciting tension between our dreams for our projects and the reality of what it will cost. Oftentimes, we aren’t sure what can be done with what we have.

Haiku Productions has a long history of helping our clients get the most out of their budgets. While you are planning your next video project, please keep in mind that we can walk back your budget to highlight your most important details. We can probably even squeeze in a beautiful drone shot with our FAA certified operators that capture the moment like those in the Pacific Event video below.

Imagination and resourcefulness have been our calling card all these years and we’re ready to put our thinking caps on for your next project. This marvelous event came together to provide a wonderful time for the participants and to enable a great presentation of the client services and capabilities in a tight, entertaining concept video.

Not sure how you’re going to get that shot you’ve been mulling over? Give us a call and we’ll work out how to get everything out of what you have left. Haiku Productions will work with any budget and deliver a video on time and on budget. We will wow your customers.

February 7, 2018 / No Comments /  

Andaz Napa Visitors Video Show

Introducing the Andaz Napa Visitors Video Show!

For years Hotels and Resorts have been airing the Visitor’s Video show produced by a team with decades of renowned videos in hospitality marketing, branding and advertising.  Sponsors on the Visitor’s Video show have received professional videos at a fraction of the cost while reaching guests at resorts across the country.

Take a peek at the videos below.

Andaz Napa

Oenotri

First Street Napa

Gabrielle Collection Taste +

Mumm Napa

Let us help you tell your story!  Email me today! 

January 8, 2018 /