Shooting Food is an Art
Creating dazzling visuals requires a team with years of lighting expertise and dramatic ideas. Broadcast quality food commercials are typically done in a studio where each shot is designed to maximize value of the imagery and deliver results.
With budgets from small to bigger, the ABC’s for a full service video production can range from:
- A) A plan on paper… to a storyboard,
- B) Production teams on location shooting 2-20 dishes exemplifying extreme focus.
- C) Crafting state of the art video content frame by frame to find that sweet spot assures that the attention to detail during the shoot does not become an editing problem that is fixed in post.
Getting a distinctive, unparalleled video is not achieved thru luck. It requires dynamic content that elevates your business above the competition by a production team with multiple video campaigns under the belt, efficient execution, hard work, and passion. Of course, the payoff on these shoots is when the food tastes as incredible as the commercial!
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